This was the first brief from a new client. The brief was as simple as 'do what you can asap' with very limited assets. They were keen to move away from the safe 'packshot against key art' they had been following for years. I put together these three concepts very quickly. They were delighted with the results and we soon got the next brief - Animalcolm, for which we took the same approach.

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Story background: Barry wishes he had 'better' parents - richer, more fun, more famous. His wish comes true overnight where he gets to choose his new parents. But he begins to realise perhaps the grass isn't always greener on the other side.